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How to Plan the Perfect Event

INSPIRATION • TUE 18TH APRIL 2017

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Events are all about what you see, hear, smell, taste and experience.

Here at Fillit, we’ve provided you with access to an abundance of cool spaces designed to fit all your event needs, but securing the perfect venue is only half the battle. Now you need to make sure your event is a stand out (a "rip-roaring success" if you will)! After all, there would be nothing worse than finding the ideal place and then not being able to fill it!


So how do you go about ensuring your event is a success?

We asked an event expert, Lorna Mullen of BACKUP, what's really at the heart of a good event? 


Lorna says:

"EVENTS are all about what you see, hear, smell, taste and experience.  Tell the story when planning your event; what will I see/hear as I walk in etc.  You need to know how you want your guest to feel and do your very best to help them feel that way.  It's a journey -  from the moment they enter your event you want them to take the journey with you - engage in the brand, wonder over the vision and share the experience.  
The end result... they talk about it. You want them to say things like, 'wait till I tell you about this wonderful event I was at last night'. "


With that in mind we’ve compiled 5 top tips to help you plan the perfect event:


1.   Promote your space

Okay, so you’ve found your space. The first thing to do is shout about it. People don’t just want to hear about your event, they also want to hear about the location! Oftentimes, it’s one of the biggest draws for potential attendees. You need to make it hard for people to say no to you. A sure-fire way to do this is to situate your event in a place that simulates attraction and excitement. There’s not much point in hosting a glamorous gala ball in a dingy conference room! You went to the effort of finding the perfect place, so emphasise that. It’s also a good idea to promote other attractions near where the event is happening to strengthen interest and create further hype.


2.   Buddy up with social influencers

One of the best ways to get your event talked about is to get involved with social influencers. These could be bloggers, snapchatters, journalists, local media personalities you name it! Generally, those who have a platform and a significant following are the best to approach. Offer them tickets to the event and allocate some that they can giveaway to their followers. Collaborating with influencers can help you reach thousands of potential customers in the future. You’d be surprised how many people will go to an event or buy a product simply because their favourite YouTuber told them to!


3.   Plan your theme/layout

First impressions are so important. Remember before your event gets under way, the first thing your guests are going to be judging is the setup. An eye-catching design that reinforces your brand/theme will be sure to make a long - lasting impression! Have a look at some these eye catching features from other events


4.   Make it fun!

Even though your event may centre around an important speaker or presentation, there’s no reason you can’t have some entertainment. Of course, people are there for the beneficial content, but they also want to have some fun along the way! If you have an exciting performer or activity be sure to highlight that in the promotion of your event.


5.   Offer early bird tickets

One way to generate ticket sales is to offer reduced early bird prices for a limited amount of time. People always like to feel like they’re getting a bargain! It’s also a good idea to offer different types of passes to accommodate those who may not be able to attend the whole event. Think about providing discounted rates via student passes, evening passes or party passes.

So there you have it, a selection of handy tips to put you well on the way to planning the next sold out event!






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